Credentials

700+ enterprise decision environments. One pattern library.

Decision Dynamics™ comes from two people who have sat on both sides of enterprise buying. Ed Golod spent four decades selling into large institutions. Nabil Georges Badr spent more than 35 years on the buyer side as a CIO, CTO, and CDO.

700+
enterprise decision environments
$265M
revenue captured on the seller side
35+ years
in Fortune 100 CIO, CTO and CDO roles on the buyer side
Enterprise experience

Where complex enterprise buying environments were navigated.

Seller-side and CXO operating experience across regulated Fortune 200 and global enterprise environments. Each area below describes the kind of decision it involved.

  • Life Sciences

    Multi-stakeholder CIO environments across IT, Operations, Finance, and Facilities.

    Johnson & Johnson, Pfizer, Merck, Roche, Kaiser Permanente, Gilead, plus 35 more.

  • Technology

    Platform, infrastructure, and mission-critical enterprise systems.

    Microsoft, IBM, Intel, Siemens, Motorola, Apple, plus 200 more.

  • Industrial IoT

    Safety-critical, multi-plant, multi-team decision environments.

    GE, GM, Ford, Boeing, 3M, FedEx, plus 350 more.

  • Financial Services

    Governance-driven, risk-weighted enterprise committees.

    American Express, Barclays, Bank of America, Citigroup, Fidelity, plus 45 more.

  • Government

    Compliance, continuity, and multi-agency coordination.

    CIA, DoD, FBI, FAA, DOJ, USDA, plus 12 more.

Organization names mark environments our leaders sold into, worked inside, or led over their careers. They are not a list of current clients or partners.

Leadership

The operators behind Decision Dynamics™.

Seller-side and CXO experience across regulated Fortune 200 decision ecosystems. One of them sold into these institutions. The other ran technology inside them.

Seller side

Edward Golod

Four decades of winning Fortune 200 enterprises from inside cross-functional buying environments.

Record

  • 700+ enterprise initiatives, $265M in revenue captured, and 60% CXO engagement.
  • #1 Worldwide Sales at Microsoft.
  • Built Command & Control ($40M), Infusion ($70M), and Revenue Accelerators (150+ clients).
Buyer side and CXO

Nabil Georges Badr

Chief technology, information, and data officer on the buying side of Fortune 100 enterprises.

Record

  • 35+ years in Fortune 100 CIO, CTO, and CDO leadership roles.
  • Leadership at JPMorgan (SVP Infrastructure), Washington Mutual, Kaiser Permanente, AXA, and ICRC.
  • Led a 65,000-user enterprise architecture with $25M budgets.
  • Frameworks and standards in his record: HIPAA, HITECH, GDPR, CCPA, CRISC, NIST, CSF, and ITRUST.
  • Certifications and practice areas listed: PMP, SAFe, CSPO, Cloud, and AI.
  • Ph.D., Grenoble Graduate School of Business (IT).
Enterprise environments by industry

Organizations behind the pattern library.

Choose an industry to see the organizations where our leaders have worked through enterprise decisions. This is career experience, not a client list.

Select an industry:

Financial Services

  • ADP
  • AIG
  • American Express
  • Bank of America
  • BNY Mellon
  • Barclays Bank
  • C.B.O.E.
  • Citigroup
  • Discover Card
  • Dow Jones & Co.
  • Depository Trust Bank
  • Federal Reserve Bank
  • Fitch Ratings
  • Fidelity Investments
  • Goldman Sachs
  • JP Morgan Chase
  • MasterCard International
  • Merrill Lynch
  • Morgan Stanley
  • Prudential Financial
  • SIAC
  • Visa
  • Wells Fargo
What others say
“Revenue Accelerators is the best I’ve seen in 40 years of understanding the complexity of how decisions are made within large, complex enterprises. His strategic and C-Suite acumen is equal to any CXO inside the Fortune 500”
Tony Parinello#1 World Expert Selling Top Decision Makers: used by 90% of the Fortune 100 with 3.5M reps trained in 30 countries.
From experience to assessment

That experience is what goes into Decision Dynamics Advantage™.

One focused assessment of one consequential enterprise opportunity, at a fixed $2,500. Your team keeps ownership of the sales process and gets a clearer view of the institutional decision behind it.